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Refreshing a handmade clothing brand with a refined, sophisticated identity.
Accendi is a handmade clothing and quality goods brand that I founded in 2013. In its first four years of operation, Accendi has been sold in 24 countries worldwide and nearly every state, featured in Urban Outfitters, interviewed in various publications, and worn by artists like Cole Bennett, Supa Bwe, Warhol.ss, and Saba.
To keep the brand moving forward, a brand refresh was needed. I created a more sophisticated, robust identity to reflect the brand's progression into creating custom cut-and-sew garments and continuously improving quality standards.
The direction of the updated branding was led by the goal of communicating authenticity and quality. A new logo was created using a serif typeface and neutral-tone color scheme. The addition of a leaf symbol was made to reflect the brand’s usage of alternative materials like hemp and bamboo.
With a new logo decided on, the next step was to do a full-on branding overhaul with updated collateral, packaging, and design assets. The end result was new business cards made from cotton scraps, press kits with photography from Marisa Silva aligned with the updated branding, reusable packaging to cut down on plastic waste and provide functional benefits to customers, an updated website, and various other collateral used for physical displays.
The brand identity refresh was commemorated with an installation at Convergence, an event held at Arcosanti in Arizona.